For the past 125 years, Coca Cola has baffled us all with fizzy nostalgia, mysterious secret recipes (the inventor was a morphine junkie!) and some of the most unforgettable advertising campaigns in recent history. Warhol popped it. Mean Joe Green got soft. Henry Miller couldn't live without it. And, thankfully, the Mexican stuff is still the best on earth. It's bottled pop-culture that never goes out of style. Get the new book here and enjoy a cold one for yourself this afternoon. I know I will be (maybe with a little rum).
